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A perspective on the positioning of Indian business schools post COVID-19 pandemic

Sudhir Rana (Fortune Institute of International Business, New Delhi, India)
Arpan Anand (Fortune Institute of International Business, New Delhi, India)
Sanjeev Prashar (Indian Institute of Management (IIM) Raipur, Raipur, India)
Moon Moon Haque (College of Healthcare Management and Economics, Gulf Medical University, Ajman, United Arab Emirates)

International Journal of Emerging Markets

ISSN: 1746-8809

Article publication date: 1 October 2020



We respond to calls from business schools (B-schools), apex education bodies, regulators, activist groups and researchers for more rigorous research to understand the future strategies of B-schools in India. We specifically examine the challenges posed by the current COVID-19 pandemic (and possible future similar eventualities) and the current and long-term strategies being planned to combat such crises.


To reveal the real-life scenario, semi-structured interviews were conducted with 22 academic leaders (Deans and Directors) of B-schools in India. These respondents were from both public and private institutions across the country. Open-ended questions were framed for exploration to help the authors understand the way forward in the Indian B-school context.


Findings reveal that B-schools in India are preparing themselves to overcome short-term challenges faced due to COVID-19 as well as transforming themselves through long-term strategies.


The study outlines strategic plans for some imaginative reassessments that B-schools may consider as a reaction to a pandemic-like emergency. The focus is on distinguishing the imperatives, creating a key guide for meeting immediate requirements, allotting assets in a prudent way to update educational course curricula and teaching methods and building the required academic infrastructure. The ability to focus on enduring changes (e.g. creating an e-learning framework and providing a safe and secure learning environment to students as per government mandates) will provide B-schools with a new lease of life in the future.



Rana, S., Anand, A., Prashar, S. and Haque, M.M. (2020), "A perspective on the positioning of Indian business schools post COVID-19 pandemic", International Journal of Emerging Markets, Vol. ahead-of-print No. ahead-of-print.



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