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Assessing the role of direct public engagement in shaping the UAE nuclear energy sustainability image

Abdulhameed Baqi (Directorate of Marketing and Public Relations, Applied Science University, Manama, Bahrain)
Marwan Abdeldayem (College of Administrative Sciences, Applied Science University (ASU), Manama, Bahrain)
Saeed Aldulaimi (College of Administrative Sciences, Applied Science University (ASU), Manama, Bahrain)

International Journal of Organizational Analysis

ISSN: 1934-8835

Article publication date: 6 October 2023

39

Abstract

Purpose

The purpose of this study is to explore the role of direct public engagement in shaping the sustainability image of nuclear energy in the UAE and the Arabian Gulf region. The study aims to measure the conflicting viewpoints of stakeholders, particularly the local community, regarding nuclear energy's dependability, cost-effectiveness, safety and environmental friendliness. The study also seeks to assess the effectiveness of direct stakeholder engagement strategies in enhancing public confidence in nuclear energy as a safe and sustainable source of electricity.

Design/methodology/approach

This study uses a quantitative-methods research design and used a sample of 318 participants. The SPSS AMOS application was used to conduct a structural equation model analysis. The purpose of this analysis is to examine the relationships among variables that constitute the key constructs of the study. In addition, confirmatory factor analysis was used to assess the reliability of the testing approach. Various fit indices and measurements, such as chi-square ratio, degrees of freedom, GFI, CFI and RMSEA, were used to evaluate the adequacy of the model.

Findings

The study finds that the construct “Direct Stakeholder Engagement (DSE)” has a positive effect on the dependent variables “Trust in Nuclear Sustainability (TNS)” and “Perception of Nuclear Energy as Safe (PNE)” with a probability value of (0.003, p < 0.05). Therefore, the hypothesis of the study is deemed acceptable. Hence, it can be concluded that each of the foregoing variables (DSE1, 2, 3, 4 and 5) and (TNS1, 2, 3, 4 and 5) with (PNE1, 2 and 3) have been observed and analysed in this study, and based on this analysis, it is plausible that the public's trust in nuclear sustainability and their acceptance of nuclear energy as a safe source of their nation's electricity can be positively affected by direct stakeholder engagement.

Practical implications

The study's findings have implications for policymakers and managers of nuclear power plants in the UAE and the Arabian Gulf region. The study provides insights into effective stakeholder engagement strategies that can enhance public participation and confidence in nuclear energy. The study's recommendations highlight the importance of incorporating public opinion in policymaking and management practices to address conflicting viewpoints and enhance public trust in nuclear sustainability. The study's findings also contribute to the ongoing discourse on nuclear sustainability and provide insights into the role of direct public engagement in shaping public perception of nuclear energy.

Originality/value

This study's originality lies in its focus on the UAE and the Arabian Gulf region, where nuclear energy is a critical source of electricity. The study contributes to the limited research on stakeholder engagement and public perception of nuclear energy in the region. The study's novel framework of stakeholder engagement, tailored to cultural dimensions, provides insights into effective engagement strategies that can enhance public participation and confidence in nuclear energy. The study's quantitative-methods research design also provides a comprehensive understanding of the conflicting viewpoints of stakeholders, enhancing the understanding of the role of direct public engagement in shaping public perception of nuclear energy.

Keywords

Citation

Baqi, A., Abdeldayem, M. and Aldulaimi, S. (2023), "Assessing the role of direct public engagement in shaping the UAE nuclear energy sustainability image", International Journal of Organizational Analysis, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJOA-05-2023-3776

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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