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Corporate social responsibility impacts on Palestinian and Jordanian consumer purchasing

Mohammad Alawamleh (Department of Business Administration, American University of Madaba, Amman, Jordan)
Saro Giacaman (University of the West of England, Bristol, UK)

International Journal of Organizational Analysis

ISSN: 1934-8835

Article publication date: 23 September 2020

Issue publication date: 15 July 2021

379

Abstract

Purpose

This paper aims to investigate the relationship between customer social responsibility (CSR) and consumer purchasing behaviour (CPB) in terms of consumer awareness of CSR and consumer trust.

Design/methodology/approach

A survey was developed and distributed to a sample of 150 consumers from different industries in Palestine and Jordan. Multivariable regression models were developed to identify the characteristics to determine and investigate the relationship between CSR and CPB.

Findings

The results of the investigation showed that CSR has a positive impact on CPB. Moreover, when organizations implement CSR in their operations, it enhances their competitive advantage.

Originality/value

There is insufficient research on developing nations on this subject, while they comprise the most rapidly growing economies worldwide, and they are countries in which social and environmental crises are felt most acutely. Accordingly, the understanding of the primary relationship between CSR and consumer behaviour is essential for the economic development of these nations.

Keywords

Citation

Alawamleh, M. and Giacaman, S. (2021), "Corporate social responsibility impacts on Palestinian and Jordanian consumer purchasing", International Journal of Organizational Analysis, Vol. 29 No. 4, pp. 891-919. https://doi.org/10.1108/IJOA-03-2020-2109

Publisher

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Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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