Corporate social responsibility or sustainability in music festivals
International Journal of Organizational Analysis
ISSN: 1934-8835
Article publication date: 19 December 2018
Issue publication date: 1 October 2019
Abstract
Purpose
This paper aims to establish whether social considerations are valued within the UK music festivals.
Design/methodology/approach
A case study featuring 21 semi-structured interviews with stakeholders delivering seven music festivals. Thematic analysis enabled identification of insights into differences between organisers and suppliers.
Findings
The respondents were positive towards sustainability; however, CSR had little recognition. Both stakeholder groups adopted “ethical” practices. Suppliers want organisers to be transparent and fair. Organisers want supplier to comply with their approaches. All stakeholders need to improve their communications.
Research limitations/implications
As a small qualitative study, it is not representative of the sector. Furthermore, suppliers may be unwilling to critique festivals. Social desirability bias may be evident.
Practical implications
Festivals operate in increasingly competitive environments; hence, the insights herein should improve stakeholder and festivalgoer engagement.
Social implications
The stakeholders exhibited diverse sustainability orientations and unfailingly made the business case for SMEs adopting sustainable practices. Ethical practices herein seek partly to address social exclusion. Organisers have attracted festivalgoers who are not averse to the notion that societal endeavours are not just good for society, but also good for them.
Originality/value
Few studies of the adoption of social considerations exist within the creative industries.
Keywords
Citation
Richardson, N. (2019), "Corporate social responsibility or sustainability in music festivals", International Journal of Organizational Analysis, Vol. 27 No. 5, pp. 1257-1273. https://doi.org/10.1108/IJOA-03-2018-1368
Publisher
:Emerald Publishing Limited
Copyright © 2018, Emerald Publishing Limited