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Optimisation of restaurants’ hospitality performance: the roles of innovation, internal and external power understanding capability

Muhammad Sabbir Rahman (Department of Marketing and International Business, North South University, Dhaka, Bangladesh)
Hasliza Hassan (Faculty of Management, Multimedia University, Selangor, Malaysia)
Fadi Abdel Muniem Abdel Fattah (A’Sharqiyah University, Ibra, Oman)

International Journal of Innovation Science

ISSN: 1757-2223

Article publication date: 14 June 2021

Issue publication date: 11 November 2021




This study aims to explore which drivers of innovation in the hospitality industry optimise hospitality performance in a multivariate nexus of restaurants’ value system for hospitality (VSH) and internal–external power understanding capability.


The study applied a cross-sectional questionnaire survey research design, targeting employees who were working in full-service restaurants. Descriptive statistic, confirmatory factor analysis and structural equation modelling (SEM) were performed. A total of 364 respondent’s responses were used in the data analyses.


Results of the empirical analysis reveal that collaborative innovation capability has the closest relationship with hospitality performance optimisation (HPO), followed by VSH, employee creativity and knowledge management system capability. The analysis with the bootstrapping method shows that VSH mediates the relationship between the drivers of innovation and HPO. The empirical results also suggest that firms’ capabilities of understanding internal and external environments are significant moderators of the relationship between VSH and HPO.

Research limitations/implications

The empirical findings provide restaurant managers with an improved understanding of how the drivers of innovation capability influence HPO. Findings from this research emphasise that hotel managers should consider internal and external environmental issues to adjust their strategies for improving hospitality performance in a competitive environment.

Practical implications

Findings suggest that restaurant managers should implement the drivers of innovation in their respective work environment, together with their adequate involvement with staff and understanding of environmental issues, to produce innovative hospitality strategies.


This research contributes a comprehensive framework of HPO in the restaurant business setting that leads to a competitive advantage. To the best of the authors’ knowledge, this research is one of the pioneer studies to contribute to the hospitality literature that investigates the effect of the drivers of innovation on VSH and HPO by considering the moderation role of internal and external environmental understanding capability.



The authors acknowledge North South University (NSU) for awarding research grant to conduct this research.


Rahman, M.S., Hassan, H. and Fattah, F.A.M.A. (2021), "Optimisation of restaurants’ hospitality performance: the roles of innovation, internal and external power understanding capability", International Journal of Innovation Science, Vol. 13 No. 5, pp. 684-708.



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