Resources and capabilities through the lens of value (co-) creation: a literature review
International Journal of Innovation Science
ISSN: 1757-2223
Article publication date: 5 September 2016
Abstract
Purpose
Involving customers to create value is an important strategy for firms to compete, satisfy customized demands and gain competitive advantage. This potentially important alternate viewpoint for strategic management aims to widen avenues of business opportunities.
Design/methodology/approach
To date in the strategy discipline, profuse research has been undertaken to identify the typology of resources/capabilities that explain firm’s unique competitiveness and superior performance. However, very little research has been undertaken to explain how firms attempt to create customer value, how resources become valuable for customers maximizing benefits and how investments in dynamic capabilities allow the firm to (co) create value. This paper is intended as a contribution to the ongoing conceptual development of resources and capabilities (RC) through the lens of value co-creation and provides initial guidance for future empirical studies.
Findings
The authors organize and integrate the diverse body of past literature relating to RC and, in doing so, develop a synthesized conceptual model. A critical interpretation of previous literature relating to RC and co-creation reveals how little attention has been paid to these connections and what exists is only partial.
Originality/value
The authors develop a first initial constructing of the past theory which is subsequently refined and strengthened into a conceptual model advancing on theoretical development in the field.
Keywords
Citation
França, A. and Ferreira, J. (2016), "Resources and capabilities through the lens of value (co-) creation: a literature review", International Journal of Innovation Science, Vol. 8 No. 3, pp. 230-253. https://doi.org/10.1108/IJIS-09-2016-023
Publisher
:Emerald Group Publishing Limited
Copyright © 2016, Emerald Group Publishing Limited