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Happiness as a value of event organizers in Abu Dhabi

Natasa Slak Valek (College of Communication and Media Sciences, Zayed University, Abu Dhabi, United Arab Emirates)
Anestis Fotiadis (College of Communication and Media Sciences, Zayed University, Abu Dhabi, United Arab Emirates)

International Journal of Event and Festival Management

ISSN: 1758-2954

Article publication date: 26 March 2019

Issue publication date: 17 April 2019

458

Abstract

Purpose

The purpose of this paper is to consider the self-determination theory (SDT) to examine the perceived impact of events on happiness based on event organizers’ opinions. Moreover, it explores whether event organizers in Abu Dhabi consider promoting happiness and well-being as a value of their event and examines how organizers define a successful event.

Design/methodology/approach

The research was inspired by Abu Dhabi’s governmental initiative to promote happiness at all stages, with the aim of becoming one of the happiest countries in the world. A qualitative approach was used, and seven event organizers from the Emirate of Abu Dhabi in the United Arab Emirates were interviewed.

Findings

Attributes of an event were analyzed, and the results indicated that happiness as a value of events is not an idea that occurs to organizers by recalling values; yet, after reminding them of “happiness,” they all agreed that this value is what they do promote with their events.

Practical implications

Thus, actions must be considered to implement happiness with the potential to become a “first-on-mind” value of events organized in Abu Dhabi (UAE).

Originality/value

Specifically, the authors researched if event organizers consider promoting happiness and well-being as a value of their event, as well as to determine what they considered to be a successful event.

Keywords

Citation

Slak Valek, N. and Fotiadis, A. (2019), "Happiness as a value of event organizers in Abu Dhabi", International Journal of Event and Festival Management, Vol. 10 No. 1, pp. 34-47. https://doi.org/10.1108/IJEFM-03-2018-0018

Publisher

:

Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited

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