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Sensation seeking and conspicuous consumption in event-based activities: the mediation role of fear of missing out (FoMO)

Mehmet Tahir Dursun (Denizli Vocational School of Social Sciences, Pamukkale University, Denizli, Turkey)
Metin Argan (Faculty of Sports Sciences, Eskisehir Teknik Universitesi, Eskisehir, Turkey)
Mehpare Tokay Argan (Faculty of Applied Sciences, Bilecik Seyh Edebali Universitesi, Bilecik, Turkey)
Halime Dinç (Faculty of Sports Sciences, Afyon Kocatepe University, Afyonkarahisar, Turkey)

International Journal of Event and Festival Management

ISSN: 1758-2954

Article publication date: 2 August 2023

Issue publication date: 27 October 2023

651

Abstract

Purpose

Numerous studies have looked at why people attend events which engage in conspicuous consumerism, but they have neglected the fear of missing out on these event-based experiences. This study aims to look at the impact of sensation seeking on conspicuous consumption within the event-based activities. Moreover, the developed model examined the mediating role of the fear of missing out in this impact.

Design/methodology/approach

A questionnaire survey was conducted, and a conceptual framework was performed to test hypothesized links between the three variables.

Findings

The findings show that sensation seeking affects conspicuous consumption, and fear of missing out has a mediating effect on this relationship.

Originality/value

The results of the study give some theoretical and practical implications to practitioners and researchers about aspirational class as elite consumers and high-level attendees of one-off events.

Keywords

Acknowledgements

The authors thank all who helped in the data collection process.

Citation

Dursun, M.T., Argan, M., Tokay Argan, M. and Dinç, H. (2023), "Sensation seeking and conspicuous consumption in event-based activities: the mediation role of fear of missing out (FoMO)", International Journal of Event and Festival Management, Vol. 14 No. 4, pp. 488-502. https://doi.org/10.1108/IJEFM-02-2023-0020

Publisher

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Emerald Publishing Limited

Copyright © 2023, Emerald Publishing Limited

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