Sensation seeking and conspicuous consumption in event-based activities: the mediation role of fear of missing out (FoMO)
International Journal of Event and Festival Management
ISSN: 1758-2954
Article publication date: 2 August 2023
Issue publication date: 27 October 2023
Abstract
Purpose
Numerous studies have looked at why people attend events which engage in conspicuous consumerism, but they have neglected the fear of missing out on these event-based experiences. This study aims to look at the impact of sensation seeking on conspicuous consumption within the event-based activities. Moreover, the developed model examined the mediating role of the fear of missing out in this impact.
Design/methodology/approach
A questionnaire survey was conducted, and a conceptual framework was performed to test hypothesized links between the three variables.
Findings
The findings show that sensation seeking affects conspicuous consumption, and fear of missing out has a mediating effect on this relationship.
Originality/value
The results of the study give some theoretical and practical implications to practitioners and researchers about aspirational class as elite consumers and high-level attendees of one-off events.
Keywords
Acknowledgements
The authors thank all who helped in the data collection process.
Citation
Dursun, M.T., Argan, M., Tokay Argan, M. and Dinç, H. (2023), "Sensation seeking and conspicuous consumption in event-based activities: the mediation role of fear of missing out (FoMO)", International Journal of Event and Festival Management, Vol. 14 No. 4, pp. 488-502. https://doi.org/10.1108/IJEFM-02-2023-0020
Publisher
:Emerald Publishing Limited
Copyright © 2023, Emerald Publishing Limited