Perceived differences in peer-to-peer accommodation before and after COVID-19: evidence from China
International Journal of Contemporary Hospitality Management
ISSN: 0959-6119
Article publication date: 6 January 2023
Issue publication date: 31 March 2023
Abstract
Purpose
Based on text content analysis using big data, this study aims to explore differences in guest perceptions of peer-to-peer accommodations before and after COVID-19 to provide suggestions for the development of these properties in China postpandemic.
Design/methodology/approach
A guest perception dictionary was established by collecting Ctrip customer reviews of peer-to-peer accommodations. After data cleaning, thematic word analysis and semantic association network analysis were used to explore perceptions and thematic differences before and after COVID-19.
Findings
This research constructed a multidimensional framework of guest-perceived values for peer-to-peer accommodation in the context of COVID-19. The findings showed that the emphasis on functionality in peer-to-peer accommodation changed; perceived emotional values associated with peer-to-peer stays were more complex; perceived social values decreased, host–guest interactions were reduced and online communication became a stronger trend; tourist preferences for types of experiences changed, and people changed their destination selections; perceived conditional value was reflected in perceived risks, and the perceptions of environmental health, service and physical risks increased.
Research limitations/implications
This research has constructed a multidimensional framework of tourist perceived value on the basis of peer-to-peer accommodation context and epidemic background and has thus shown the changes in tourist perceived value of peer-to-peer accommodation before and after COVID-19.
Originality/value
To the best of authors’ knowledge, this research constitutes the first attempt to explore the perceptual differences for peer-to-peer accommodations before and after COVID-19 based on an extensive data set of online reviews from multiple provinces of China.
Keywords
Acknowledgements
Funding: Beijing Social Science Foundation Major Project 21JCA042 Ethnic research project of the National Committee of the people’s Republic of China. N: 2020‐GMD‐089.
Citation
Zhong, L., Liu, J., Morrison, A.M., Dong, Y., Zhu, M. and Li, L. (2023), "Perceived differences in peer-to-peer accommodation before and after COVID-19: evidence from China", International Journal of Contemporary Hospitality Management, Vol. 35 No. 4, pp. 1539-1561. https://doi.org/10.1108/IJCHM-12-2021-1557
Publisher
:Emerald Publishing Limited
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