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Antecedents and intervention mechanisms of institutional distrust of P2P accommodations during COVID-19 in China

Shixuan Fu (School of Economics and Management, University of Science and Technology Beijing, Beijing, China)
Jingjing Yang (School of Tourism Management, Macao Institute for Tourism Studies, Macao SAR, China)
Linlin Su (School of Information Technology and Management, University of International Business and Economics, Beijing, China)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 19 December 2022

61

Abstract

Purpose

COVID-19 affects the peer-to-peer (P2P) accommodation industry. With regard to prospect theory, individuals’ negative emotions, such as institutional distrust, are easily evoked and impede consumption intention in an environment of permeating uncertainty and risks. While existing research indicates the negative effects of institutional distrust, scant research has explored its antecedents and intervention mechanisms. This study thus aims to unveil the influencing factors and explore mitigating mechanisms of customers’ institutional distrust of P2P accommodations.

Design/methodology/approach

Online reviews data were used to identify the underlying critical issues. The authors developed a model to depict how institutional distrust is formed under the boundary condition of subjective norm by the results. The model was verified using a questionnaire survey. Finally, in-depth semi-structured interviews were conducted to ensure its robustness.

Findings

The external environment and internal platform effectiveness are two critical aspects affecting institutional distrust of P2P accommodations. The external environment influences institutional distrust through perceived threat, explaining the formation mechanism of customers’ institutional distrust through customers’ internal psychology. Furthermore, the authors found subjective norm moderating the effect of perceived threat on customers’ institutional distrust.

Research limitations/implications

This is one of the first studies, to the best of the authors’ knowledge, to explore institutional distrust of P2P accommodations after COVID-19. The finding contributes to studies on P2P accommodation by uncovering the contingent role of subjective norm in influencing customers’ institutional distrust.

Originality/value

This is a pioneering study that explores the antecedents and mitigating mechanisms of institutional distrust of P2P accommodations during the new normal of COVID-19.

Keywords

Acknowledgements

The authors thank the National Natural Science Foundation of China (Grant No. 72001005), China National Office for Philosophy and Social Science (20ZDA067), and National Social Science Foundation of China (16ZDA082) for providing funding for part of this research.

Citation

Fu, S., Yang, J. and Su, L. (2022), "Antecedents and intervention mechanisms of institutional distrust of P2P accommodations during COVID-19 in China", International Journal of Contemporary Hospitality Management, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJCHM-12-2021-1530

Publisher

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Emerald Publishing Limited

Copyright © 2022, Emerald Publishing Limited

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