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The mediating roles of gratitude and obligation to link employees’ social exchange relationships and prosocial behavior

Haemi Kim (Department of Human Nutrition and Hospitality Management, University of Alabama, Tuscaloosa, USA)
Hailin Qu (School of Hospitality and Tourism Management, Oklahoma State University, Stillwater, USA; School of Management, Xiamen University, Xiamen, Fujian, China and Business School, Sun Yat-sen University, Guangzhou, Guangdon, China)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 31 January 2020

Issue publication date: 10 February 2020

2081

Abstract

Purpose

This study aims to investigate the psychological mechanisms underlying hospitality employees’ social exchange relationships at work by applying the social aspects of work and the social exchange theory.

Design/methodology/approach

MTurk was used for conducting a cross-sectional questionnaire survey, targeting frontline employees who were working in full-service restaurants. Descriptive statistic, confirmatory factor analysis and structural equation modeling were performed.

Findings

Customer-employee exchange had a positive relationship with gratitude. Moreover, gratitude was positively associated with both role-prescribed customer service and extra-role customer service. Leader-member exchange and coworker exchange were positively related to obligation. Obligation had positive association with both role-prescribed customer service and extra-role customer service. The mediating effects of gratitude and obligation were statistically significant.

Research limitations/implications

Employees’ social exchange relationship with customers promotes prosocial behaviors by arousing gratitude in them. Moreover, their social exchange relationships with supervisors and coworkers lead to prosocial behaviors by provoking obligation from them.

Originality/value

This research shows the importance of the social aspects of work to contribute to employees’ prosocial behavior in the hospitality industry. Moreover, it proves the critical roles of emotions to guide employees’ decisions about social exchange.

Keywords

Citation

Kim, H. and Qu, H. (2020), "The mediating roles of gratitude and obligation to link employees’ social exchange relationships and prosocial behavior", International Journal of Contemporary Hospitality Management, Vol. 32 No. 2, pp. 644-664. https://doi.org/10.1108/IJCHM-04-2019-0373

Publisher

:

Emerald Publishing Limited

Copyright © 2020, Emerald Publishing Limited

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