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Corporate social responsibility in hotels: a stakeholder approach

Anna Farmaki (Department of Hotel and Tourism Management, Cyprus University of Technology , Lemesos, Cyprus)

International Journal of Contemporary Hospitality Management

ISSN: 0959-6119

Article publication date: 29 November 2018

Issue publication date: 4 September 2019

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Abstract

Purpose

This study aims to examine stakeholder interests in and influence on corporate social responsibility (CSR) implementation in hotels through an instrumental stakeholder theory lens.

Design/methodology/approach

Semi-structured interviews with 54 managers from several sectors of the Cyprus tourism industry were undertaken using purposive sampling.

Findings

There is a dominance of supply-chain stakeholder interests which in turn outline the CSR orientation of hotels, whereas stakeholder influence, largely shaped by the interdependent, multi-faceted nature of the tourism industry, conditions the implementation of CSR in hotels. Interestingly, stakeholder influence on CSR in hotels is not corresponding to stakeholders’ perceived saliency, indicating that stakeholder analysis needs to move beyond the consideration of salient stakeholders’ interests.

Research limitations/implications

Although the focus of this study has been the perceptions of tourism stakeholders in Cyprus, the exploratory approach adopted in the study sets the ground for further research to consider stakeholder issues regarding CSR in hotels from an instrumental perspective. In addition, insights from this study might inform practitioners in similar destinations.

Originality/value

In encouraging a holistic approach to strategic CSR in hotels, this study contributes a framework of stakeholder roles, emanating from stakeholder responsibility and stakeholder involvement in CSR in the hotel sector that will be of interest to both academics and practitioners.

Keywords

Citation

Farmaki, A. (2019), "Corporate social responsibility in hotels: a stakeholder approach", International Journal of Contemporary Hospitality Management, Vol. 31 No. 6, pp. 2297-2320. https://doi.org/10.1108/IJCHM-03-2018-0199

Publisher

:

Emerald Publishing Limited

Copyright © 2018, Emerald Publishing Limited