The purpose of this paper is to explore whether the private sector consider voluntary involvement in efforts to combat the impacts of climate change in the lines mitigation approaches and adaptation approaches. Today’s world has increasingly become aware of the adverse effects of climate change and its impact on the poor, though the latter impact is not that well known. To address these impacts, recommendations exist that follow two different though interrelated approaches – mitigation and adaptation.
Using a survey questionnaire as the research instrument and a sampling frame of 350 junior corporate executives, an empirical study was conducted in the Chennai area in southern part of India to evaluate/measure the linkages between awareness to climate change, its impact on the poor and the willingness of private sector to act on adaptation as well as mitigation strategies.
From the data analysis, it emerges that there is significant awareness about the impacts of climate change, though the awareness to vulnerability of the poor is not yet significant in Chennai area in the private sector. However, the study concludes that there does exist a significant linkage between awareness and the willingness to support adaptation strategies on the part of junior corporate executives.
The study is country specific because the research was carried out in a defined region in India.
Because the study brought out the result that private sector was willing to participate in adaptation strategies, extensive awareness building can be carried out for corporate executives and plan out activities which will enable them to participate in adaptation strategies which would help the poor in India to help address the devastations caused by Climate Change from time to time.
Executives taking up the Climate Change adaptation strategy would help protect and benefit all communities especially the poor in the country. Companies operating in India would find an avenue to reach out in their efforts to touch communities around them. Employees in such companies may be organized and gathered together to participate in such reach-out activities on the part of the companies.
This paper fulfils urgent need to inspire the corporate executives to take up initiatives related to climate change. The paper lays the groundwork on which an array of corporate activities can be developed to implement the adaptation strategies. Further extensive thinking can follow this research as to where and how exactly private sector can help.
The authors acknowledge with deep gratitude the very insightful, extensive, comprehensive, and detailed comments on their paper given by the reviewers. The paper improved substantially upon following and incorporating the modifications and additions they asked for.
H. Rao, P. and Thamizhvanan, A. (2014), "Impacts of climate change: Survey of mitigation and adaptation strategies of junior corporate executives in India", International Journal of Climate Change Strategies and Management, Vol. 6 No. 4, pp. 401-420. https://doi.org/10.1108/IJCCSM-12-2012-0069
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