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Propensity of contracting loans services from FinTech’s in Brazil

Luis Hernan Contreras Pinochet (Department of Business Administration, Universidade Federal de Sao Paulo, Sao Paulo, Brazil) (Business Management Post-graduate Program, Universidade Nove de Julho, Sao Paulo, Brazil)
Guilherme Tongnole Diogo (Department of Business Administration, Universidade Federal de Sao Paulo, Sao Paulo, Brazil)
Evandro Luiz Lopes (Business Management Post-graduate Program, Universidade Nove de Julho, Sao Paulo, Brazil) (Department of Business Administration, Universidade Federal de Sao Paulo, Sao Paulo, Brazil)
Eliane Herrero (Business Management Post-graduate Program, Universidade Nove de Julho, Sao Paulo, Brazil)
Ricardo Luiz Pereira Bueno (Department of Business Administration, Universidade Federal de Sao Paulo, Sao Paulo, Brazil)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 6 March 2019

Issue publication date: 18 June 2019

Abstract

Purpose

Given the large global investments made in FinTechs and the context of Brazilian credit (which has been suffering from the effects of the crisis in the last decade), the purpose of this paper is to study the propensity of consumption of credit services offered by FinTechs of loans. In order to discover the factors that influenced the propensity to apply for FinTech loans, a theoretical model was designed, which was tested by means of a survey given to individuals who might contract loans.

Design/methodology/approach

The final sample consisted of 507 individuals whose data were analyzed through structural equation modeling (SEM), with estimation of partial least squares.

Findings

From the results of the research, it was possible to draw a profile of the FinTechs of Brazilian loans and also to estimate the antecedents of the propensity to utilize this type of service.

Research limitations/implications

The model proposed in this work was developed to measure the propensity to consume in relation to the credit services offered by lending FinTechs.

Practical implications

The consumer should intensify the use of these channels to shape financial products and services to their needs, thereby democratizing access to credit, which is often restricted in quantity and quality by policies of institutions that dominate the Brazilian lending market.

Originality/value

Aspects such as trust, personal innovation, perceived utility, ease of use and social influence, as well as the constructs that precede them like privacy, stigma and transactional distance, explain 41.5 percent of the propensity to use services from lending FinTechs in Brazil.

Keywords

Citation

Contreras Pinochet, L.H., Diogo, G.T., Lopes, E.L., Herrero, E. and Bueno, R.L.P. (2019), "Propensity of contracting loans services from FinTech’s in Brazil", International Journal of Bank Marketing, Vol. 37 No. 5, pp. 1190-1214. https://doi.org/10.1108/IJBM-07-2018-0174

Publisher

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Emerald Publishing Limited

Copyright © 2019, Emerald Publishing Limited