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Can microfinance crowdfunding reduce financial exclusion? Regulatory issues

Nadiya Marakkath (School of Management and Labour Studies, Tata Institute of Social Sciences (TISS), Mumbai, India)
Laurence Attuel-mendes (Burgundy School of Business, Dijon, France)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 6 July 2015

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Abstract

Purpose

The purpose of this paper is to discuss how regulatory environment can be a fundamental constraint or lever in defining the scope of operations of a social innovation.

Design/methodology/approach

Semi-structured interviews with top-level executives of pioneers of crowdfunding were run in India and France, two of the three leading countries in this field.

Findings

Four main issues rise: choice of legal status, constraints for the operations model, compliance with anti-money laundering measures and challenges in marketing and sustainability.

Originality/value

This paper contributes to knowledge advancement in the field of this new funding actor that could challenge the banking system. This is the first paper to explore these regulatory issues and their impact on marketing practices.

Keywords

Acknowledgements

The authors would like to acknowledge the financial contribution of Banque Populaire of Bourgogne-Franche Comté and FNBP (Fédération Nationale des Banques Populaires), Conseil Régional de Bourgogne, ICSSR (Indian Council of Social Science Research) and FMSH (Fondation Maison des sciences de l’homme) for supporting the conduct of this research.

Citation

Marakkath, N. and Attuel-mendes, L. (2015), "Can microfinance crowdfunding reduce financial exclusion? Regulatory issues", International Journal of Bank Marketing, Vol. 33 No. 5, pp. 624-636. https://doi.org/10.1108/IJBM-06-2014-0080

Publisher

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Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited