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The augmenting role of digital banking in reconstructing women's economic empowerment

Swati Rohatgi (Bharati Vidyapeeth (Deemed to be University) Institute of Management and Research, New Delhi, India)
Navneet Gera (Jagannath International Management School, New Delhi, India)

International Journal of Bank Marketing

ISSN: 0265-2323

Article publication date: 9 September 2024

84

Abstract

Purpose

The purpose of this study is to identify and assess the role of predictors to women’s economic empowerment (WEE). Moreover, the mediating role of digital banking usage (DBU) between financial literacy (FL) and WEE is empirically tested. The study also examines the moderation effect of educational level (EL) and employment sector (ES) on WEE.

Design/methodology/approach

Using a mixed-method approach, a comprehensive questionnaire was used to collect data of 482 women working in the formal ESs of Delhi-NCR. Partial least square structural equation modeling using SmartPLS-4 was used to test the explanatory and predictive power of the proposed model. This was followed by semi-structured interviews to collect qualitative data from 14 respondents.

Findings

The results present the following important findings: first, DBU, FL, women’s agency (WA) and workplace human resource policies (HR) significantly impact WEE, whereas government support (GS) and FL significantly impact DBU; second, DBU significantly mediates the relationship between FL and WEE; and third, ES significantly moderates the relationship between DBU and WEE.

Practical implications

This research also shares significant findings for practitioners and organizations by holistically identifying factors affecting WEE. These findings apply to both the human resource department of the employment sectors and the management of the banking sector.

Originality/value

The present study adds value to the scarce literature on the impact of DBU on WEE and highlights the mediating role of DBU along with the moderation effect of EL and ES. The study model incorporates novel constructs that impact WEE and offers new insights to various stakeholders in enhancing WEE. In addition, qualitative method was used to complement the quantitative findings.

Keywords

Citation

Rohatgi, S. and Gera, N. (2024), "The augmenting role of digital banking in reconstructing women's economic empowerment", International Journal of Bank Marketing, Vol. ahead-of-print No. ahead-of-print. https://doi.org/10.1108/IJBM-01-2024-0010

Publisher

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Emerald Publishing Limited

Copyright © 2024, Emerald Publishing Limited

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