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Expanding the coaching conversation: group and team coaching

Jennifer Jane Britton (Potentials Realized, Toronto, Canada)

Industrial and Commercial Training

ISSN: 0019-7858

Article publication date: 7 April 2015




The purpose of this paper is to explore the expansion of the coaching context in organizations through team and group coaching. The paper provides definitions and several examples of what these engagements look like, along with key considerations when expanding the coaching conversation.


The paper is based on research undertaken during the writing of two books on group and team coaching, including more than two dozen interviews with team and group coaches.


Group and Team Coaching are two modalities for expanding the coaching conversation in organizations. They provide opportunities to scale coaching, build organizational capacity and reduce the silos.

Practical implications

The paper provides examples of what team and group coaching can look like in action, informing coaches, leaders and other practitioners as they approach expanding the coaching conversation.


Group and team coaching are emerging sub-disciplines of the coaching profession. This paper will stimulate dialogue regarding how these modalities can be leveraged within organizations, and differences with related fields.



Britton, J.J. (2015), "Expanding the coaching conversation: group and team coaching", Industrial and Commercial Training, Vol. 47 No. 3, pp. 116-120.



Emerald Group Publishing Limited

Copyright © 2015, Emerald Group Publishing Limited

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