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The conflict between social role expectations and entrepreneurial role demands among women entrepreneurs in sub-Saharan Africa: empirical study from Ethiopia

Hundera Mulu (College of Social Sciences and Humanties, Haramaya University, Ethiopia)
Geert Duysters (Tilburg School of Economics and Management, Tilburg University, Tilburg, The Netherlands)
Wim Naudé (Maastricht School of Management, Maastricht, The Netherlands and RWTH Aachen University, Aachen, Germany)
Josette Dijkhuizen (Maastricht School of Management, Maastricht, The Netherlands)

Gender in Management

ISSN: 1754-2413

Article publication date: 8 March 2021

Issue publication date: 3 April 2021

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Abstract

Purpose

The purpose of this paper is to develop items for measuring the role conflict between social role expectations (SREs) and entrepreneurial role demands (ERDs) among women entrepreneurs in sub-Saharan Africa (SSA).

Design/methodology/approach

This paper uses 20 interviews and literature from SSA to develop items, a survey of 408 to conduct factor analysis and a survey of 307 to conduct criterion validity analysis.

Findings

Statistical analysis shows that the scales used adequately captured two dimensions of SRE and ERD conflict: SRE-to-ERD conflict and ERD-to-SRE conflict. It was found that the SRE-to-ERD-conflict scale is reliable and valid with the five dimensions of entrepreneurial success and that women entrepreneur’s experience significant role conflict between SREs and ERDs.

Research limitations/implications

The implication is that standard scales measuring work and family conflict, which tend to focus solely on the work and family context, cannot adequately account for role conflict among women entrepreneurs.

Practical implications

The practical implications of these findings are discussed.

Originality/value

New scale items form measuring the conflict between SREs and ERDs were developed.

Keywords

Acknowledgements

This research project was funded by Nuffic, Dutch organisation for internationalisation in education.

Citation

Mulu, H., Duysters, G., Naudé, W. and Dijkhuizen, J. (2021), "The conflict between social role expectations and entrepreneurial role demands among women entrepreneurs in sub-Saharan Africa: empirical study from Ethiopia", Gender in Management, Vol. 36 No. 3, pp. 430-448. https://doi.org/10.1108/GM-08-2019-0141

Publisher

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Emerald Publishing Limited

Copyright © 2021, Emerald Publishing Limited

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