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Fasten your seatbelts

The Antidote

ISSN: 1363-8483

Article publication date: 1 February 2000

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6919

Abstract

Looks at the future for new technology, stating mobile phones, for the second Xmas in a row, were the most popular gift and that Web addresses and e‐commerce operators bit into the sales of traditional retailers. Looks at the role of the Internet in e‐commerce evolution and also at m‐commerce (mobile), plus i‐commerce (digital TV). Concludes companies cannot escape from the technology of the multi‐channel world, but retailers or any supplier must develop capability of selling in every environment.

Keywords

Citation

Kippenberger, T. (2000), "Fasten your seatbelts", The Antidote, Vol. 5 No. 1, pp. 38-39. https://doi.org/10.1108/EUM0000000006744

Publisher

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MCB UP Ltd

Copyright © 2000, MCB UP Limited