Retail: the first of the e‐wars

The Antidote

ISSN: 1363-8483

Publication date: 1 February 2000

Abstract

Insists that not all products and services are susceptible to being sold electronically, and shows that de Kare‐Silver proposes an electronic shopping test to aid in helping retailers and suppliers assess the new market forces. Copious use of Figures aids in explanation of the points involved. Lists ten strategic options in panels also, to aid in the conclusions about e‐retailing and marketing. Closes by stating many skills necessary have yet to be learned — companies accepting the challenge will be retail revolution gainers.

Keywords

Citation

Kippenberger, T. (2000), "Retail: the first of the e‐wars", The Antidote, Vol. 5 No. 1, pp. 10-13. https://doi.org/10.1108/EUM0000000006735

Publisher

:

MCB UP Ltd

Copyright © 2000, MCB UP Limited

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