Insists that not all products and services are susceptible to being sold electronically, and shows that de Kare‐Silver proposes an electronic shopping test to aid in helping retailers and suppliers assess the new market forces. Copious use of Figures aids in explanation of the points involved. Lists ten strategic options in panels also, to aid in the conclusions about e‐retailing and marketing. Closes by stating many skills necessary have yet to be learned — companies accepting the challenge will be retail revolution gainers.
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