E‐business: the big challenge is business design

Abstract

Points out that strategic managers already face enormous pressures to get everything right in terms of cost, quality, and customer satisfaction and supply chain issues. Suggests three steps for achieving a successful e‐business design: self‐diagnosis; reversing the value chain; and choosing a narrow focus. Concludes if e‐business is the way of the future, change is much more fundamental than that.

Citation

Kippenberger, T. (1999), "E‐business: the big challenge is business design", The Antidote, Vol. 4 No. 5, pp. 30-32. https://doi.org/10.1108/EUM0000000006723