Using scenarios to develop the right resources and capabilities

Abstract

Recounts an approach to scenario management with a German viewpoint. States scenarios are a way of helping organizations to reduce the uncertainties inherent in developing the right success potentials in time to retain competitiveness. Stresses that a typical scenario project is a five‐stage process: preparation; field analysis; projection; development; and transfer. Employs 4 Figures to aid in the explanation of the arguments herein. Concludes scenario management is a powerful and practical way of constructing strategies robust enough to withstand a variety of different futures and forcing forward thinking from managers.

Citation

Kippenberger, T. (1999), "Using scenarios to develop the right resources and capabilities", The Antidote, Vol. 4 No. 4, pp. 17-19. https://doi.org/10.1108/EUM0000000006708