French Carrefour in South‐East Asia
Purnima Kamath
(Nanyang Business School, Singapore)
Catherine Godin
(Nanyang Business School, Singapore)
7269
Abstract
Looks at a French hypermarket, Carrefour, its background, philosophy and mission. Examines the keys to its success worldwide, with particular emphasis on its exploits in Indonesia. Provides the opportunity to discuss related considerations, such as political risk and currency fluctuation.
Keywords
Citation
Kamath, P. and Godin, C. (2001), "French Carrefour in South‐East Asia", British Food Journal, Vol. 103 No. 7, pp. 479-494. https://doi.org/10.1108/EUM0000000005616
Publisher
:MCB UP Ltd
Copyright © 2001, MCB UP Limited