Developing an Axiological Method to Measure Company Values

Abstract

Based on Hartman's value theory (axiology), the article outlines and tests a forced rank order method to measure the company value pattern perceived by its employees. Pattern characteristics of the ranking orders include: presented mean as a measure of over‐ or under‐valuation; precision as an estimation of agreement on position; and consistency as the degree of reliability in valuing. Using two separate 18‐item scales, one for the “present” and one for the “desired” state of the company, respondents were asked to rank order according to their “ideal” company. Results showed a very good resemblance to the reference order used and only a few items were subject to modification.

Citation

Mattsson, J. (1988), "Developing an Axiological Method to Measure Company Values", European Journal of Marketing, Vol. 22 No. 6, pp. 21-35. https://doi.org/10.1108/EUM0000000005287