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Forecasting problems in the gas industry

F.J. Johnson (Gas Cannall UK)

European Journal of Marketing

ISSN: 0309-0566

Article publication date: 1 April 1968

315

Abstract

Stresses the importance of forecasting in essential supply industries such as the gas industry with regard to storing the product. Examines some of the problems encountered in this area and how they are dealt with.

Keywords

Citation

Johnson, F.J. (1968), "Forecasting problems in the gas industry", European Journal of Marketing, Vol. 2 No. 4, pp. 287-297. https://doi.org/10.1108/EUM0000000005261

Publisher

:

MCB UP Ltd

Copyright © 1968, MCB UP Limited

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