The first export order: a marketing innovation

Kenneth Simmonds (Manchester Business School, Manchester, UK)
Helen Smith (Manchester Business School, Manchester, UK)

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 February 1968

Abstract

Surveys nine relatively new exporters with a view to defining their motivation and characteristics in relation to their first export orders. Suggests that the characteristics of these innovators/initiators of exporting are similar to those of innovators in other situations. Reveals that those who are likely to start exporting are those who have little loyalty to the UK marketing area. Underlines the importance of change agents in initiating the innovation.

Keywords

Citation

Simmonds, K. and Smith, H. (1968), "The first export order: a marketing innovation", European Journal of Marketing, Vol. 2 No. 2, pp. 93-100. https://doi.org/10.1108/EUM0000000005244

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Publisher

:

MCB UP Ltd

Copyright © 1968, MCB UP Limited

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