Economic implications of hypermarkets in Britain

J.F. Pickering (University of Sussex, Brighton, UK)

European Journal of Marketing

ISSN: 0309-0566

Publication date: 1 April 1972


Argues that hypermarkets in the UK may not yield net benefits, as the price savings claimed are unlikely, and the impact of hypermarkets on other parts of the retail system is also considered in the light of continental experience. Discusses the economic justification for hypermarkets, as well as broader questions of the effects of hypermarkets generally on the retail system. Summarises that the development of hypermarkets, in economic terms, may well prove not to be the next wheel of retailing, but simply a form of the self‐service revolution which Britain experienced some 15 years ago, but which France largely missed out on at the time.



Pickering, J. (1972), "Economic implications of hypermarkets in Britain", European Journal of Marketing, Vol. 6 No. 4, pp. 257-269.

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Copyright © 1972, MCB UP Limited

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