Sales analysis: a visual approach
J. Eardley‐Simpson
(Middlesex Polytechnic, Enfield, UK)
361
Abstract
Develops a model of a sales analysis system, aiming to enable marketing mangers to assess information which could be available and of use to them. Reviews the relative importance of past sales information with regard to marketing decision making. Attempts to put sales data and the cost and effectiveness of disaggregation into perspective.
Keywords
Citation
Eardley‐Simpson, J. (1974), "Sales analysis: a visual approach", European Journal of Marketing, Vol. 8 No. 1, pp. 57-74. https://doi.org/10.1108/EUM0000000005077
Publisher
:MCB UP Ltd
Copyright © 1974, MCB UP Limited