Customer service in industrial marketing: a Comparative Study
Peter M. Banting
(McMaster University, Hamilton, Ontario, Canada)
229
Abstract
Reports on the results of a study carried out in Canada and compares this with an earlier UK study (the Cunningham Roberts report). Investigates how Canadian pump and valve manufacturers' perceptions of customer service offered by their metal suppliers. Compares with the perceptions of their UK counterparts. Concludes that there are substantial disparities between the two countries.
Keywords
Citation
Banting, P.M. (1976), "Customer service in industrial marketing: a Comparative Study", European Journal of Marketing, Vol. 10 No. 3, pp. 136-145. https://doi.org/10.1108/EUM0000000005042
Publisher
:MCB UP Ltd
Copyright © 1976, MCB UP Limited