Product availability and the management of demand
Philip B. Schary
(Oregon State University, Corvallis, Oregon, USA)
Boris W. Becker
(Oregon State University, Corvallis, Oregon, USA)
515
Abstract
Points to a new emphasis on distribution as a result of material shortages or failures of supply. Proposes that this new awareness requires understanding of the nature of distribution efforts through the logistic response function. Focuses on the managerial problems of utilizing distribution strategy, and asks how firms will capitalize on the challenge it presents.
Keywords
Citation
Schary, P.B. and Becker, B.W. (1976), "Product availability and the management of demand", European Journal of Marketing, Vol. 10 No. 3, pp. 127-135. https://doi.org/10.1108/EUM0000000005041
Publisher
:MCB UP Ltd
Copyright © 1976, MCB UP Limited