Manufacturer/Retailer Relationships
David Walters
(Oxford Centre for Management Studies, Oxford, UK)
574
Abstract
Reviews the trading environment and the implications of changes for each element within it in light of the recent inflationary period. Looks particularly at the strain between manufacturer and retailer. Reveals future trends which take into account demographic and environmental influences in addition to economic pressures.
Keywords
Citation
Walters, D. (1979), "Manufacturer/Retailer Relationships", European Journal of Marketing, Vol. 13 No. 7, pp. 179-222. https://doi.org/10.1108/EUM0000000004955
Publisher
:MCB UP Ltd
Copyright © 1979, MCB UP Limited