The Personal Account Sector

Abstract

Proposes that organisational expansion has occurred among the major clearing banks as a result of mergers, and has led to a heavy concentration of the banking sector. Sheds light on the competition between the clearing banks which has become increasingly evident, together with competition for these banks from a variety of other banks and financial institutions. Investigates the extent of computerisation and the growth of cheque cards, bank‐based credit cards and a variety of automated facilities. Goes on to discuss the marketing of bank services, present bank account ownership, consumer saving and borrowing, and the segmentation of the bank account market. Concludes that banks have a number of hurdles to overcome in order to attract account holders from the segment of low social status who are, typically, paid weekly in cash and these are all potential customers.

Citation

Lewis, B.R. (1982), "The Personal Account Sector", European Journal of Marketing, Vol. 16 No. 3, pp. 37-53. https://doi.org/10.1108/EUM0000000004837