Influencing Politicians

Abstract

Posits that library public relations are concerned with effective management of communication between the library organization and its public. Suggests that, because of this fact the goodwill of elected community representatives is an important factor in the maintenance of a library's wellbeing. Examines some methods by which this has, or might be achieved. Concludes that the long‐term survival of public library services may well depend on the ability to present them to our political rulers in an effective and persuasive way.

Citation

Usherwood, R. (1984), "Influencing Politicians", European Journal of Marketing, Vol. 18 No. 2, pp. 82-89. https://doi.org/10.1108/EUM0000000004772