Aspects of Price Policy, Product Policy and Costs in a Recession

Abstract

Examines the interrelationship between price, product and investment policy and costs, interdependence of product and price polices, and the effect of fluctuation in economy. Posits that there are several intrusive factors operating on this system of relationships with respect to the sales market, e. g. the state of the economy, competition and technical advances. Identifies three strategies which may be employed in the case of changeover from one state to another. Concludes that the policy employed by an organization is dependent on the market position of a product and its durability pre‐recession.

Citation

Schäfter, U. and Roper, M.T. (1985), "Aspects of Price Policy, Product Policy and Costs in a Recession", European Journal of Marketing, Vol. 19 No. 1, pp. 12-19. https://doi.org/10.1108/EUM0000000004764