Strategy and the US Cultural Bias

Abstract

Suggests that the theory and practice of new models for strategic analysis of business/product areas are based on a set of premisses. Looks at four strategic models: the Boston Consulting Group matrix, the General Electric “business screen”, Michael Porter's structural approach; and the evolutionary stages. Asks if these can be applied with equal rigour in countries other than the USA. Remarks that these strategies can only be applied elsewhere in a modified form owing to the difference in business systems and the culture of which such a system is an expression.

Citation

O'Shaughnessy, N.J. (1985), "Strategy and the US Cultural Bias", European Journal of Marketing, Vol. 19 No. 4, pp. 23-32. https://doi.org/10.1108/EUM0000000004743