Customer Satisfaction — The Key to Successful and Legally Unfettered Trading

Abstract

Examines those aspects of trader/consumer transactions — the quality of the organizations products and/or services, and the quality of its interaction with customers — which are critical to customer satisfaction. Considers how companies are regulating these areas, suggesting that customer satisfaction is the prerequisite for successful, legal unfettered trading. Concludes that it is those companies which recognise consumerism as an opportunity rather than a threat which are the most successful.

Citation

Derek Moss, C. and Richardson, B. (1985), "Customer Satisfaction — The Key to Successful and Legally Unfettered Trading", European Journal of Marketing, Vol. 19 No. 6, pp. 5-11. https://doi.org/10.1108/EUM0000000004732