The Image and Reputation of British Suppliers in Western Europe

Abstract

Focuses on the attitudes of buyers in Europe to Britain, and on their experience of British marketing competence. Examines the more general aspects of reputation followed by the more specific aspects of technical and commercial competence of British companies. Presents suggestions where Britain could improve both its image and reputation.

Citation

Turnbull, P.W. (1985), "The Image and Reputation of British Suppliers in Western Europe", European Journal of Marketing, Vol. 19 No. 6, pp. 39-52. https://doi.org/10.1108/EUM0000000004729