Excavating a goldmine
Managing Service Quality: An International Journal
ISSN: 0960-4529
Article publication date: 1 May 1993
Abstract
Briefly explains the use of a new process called “business improvements through customer insight”, designed to aid the measurement of customer requirements at all stages of the service process.
Keywords
Citation
Harvey, J. (1993), "Excavating a goldmine", Managing Service Quality: An International Journal, Vol. 3 No. 5, pp. 27-28. https://doi.org/10.1108/EUM0000000003188
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited