To read the full version of this content please select one of the options below:

The new competitive edge

Managing Service Quality: An International Journal

ISSN: 0960-4529

Article publication date: 1 February 1991

Abstract

Following a recent survey, shows how managers view service and the key issues affecting future profitability and growth. Asserts that the survey report is unique in that, possibly no other organisation has succeeded in putting together a detailed research project on the service ethics in America, Europe and Japan. Reports on the highlights of the survey and its results. Concludes that the opinions should have a lasting impact on planning for superior service in the future.

Keywords

Citation

Centre Europe, M. (1991), "The new competitive edge", Managing Service Quality: An International Journal, Vol. 1 No. 2, pp. 113-114. https://doi.org/10.1108/EUM0000000003134

Publisher

:

MCB UP Ltd

Copyright © 1991, MCB UP Limited