Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769210037033. When citing the article, please cite: Mary Walker, Lynn Langmeyer, Daniel Langmeyer, (1992), “Celebrity Endorsers: Do You Get What You Pay For?”, Journal of Consumer Marketing, Vol. 9 Iss: 2, pp. 69 - 76.

Citation

(1993), "Erratum", Journal of Product & Brand Management, Vol. 2 No. 3, pp. 36-43. https://doi.org/10.1108/EUM0000000002978