Opportunity Search: What's that Knocking at the Door?
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 February 1993
Abstract
Analyses the role of change and innovation and goes on to discuss the innovation process and ten sources of innovation for the first stage – the search. These are: unexpected successes, failures, external events, process weaknesses, industry/structure changes, high‐growth areas, converging technologies, demographic and perception changes and new knowledge.
Keywords
Citation
Robert, M. (1993), "Opportunity Search: What's that Knocking at the Door?", Journal of Business & Industrial Marketing, Vol. 8 No. 2, pp. 24-39. https://doi.org/10.1108/EUM0000000002767
Publisher
:MCB UP Ltd
Copyright © 1993, MCB UP Limited