Journal of Business & Industrial Marketing
Article publication date: 1 April 1992
This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/07363769210037006. When citing the article, please cite: Gianluigi Guido, (1992), “What U.S. Marketers Should Consider in Planning a Pan-European Approach”, Journal of Consumer Marketing, Vol. 9 Iss: 2, pp. 29 - 33.
(1992), "Erratum", Journal of Business & Industrial Marketing, Vol. 7 No. 4, pp. 23-28. https://doi.org/10.1108/EUM0000000002764
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