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Improving Sales Call Reporting for Better Management Decisions

Journal of Business & Industrial Marketing

ISSN: 0885-8624

Article publication date: 1 February 1992

Abstract

States that information regarding the trading environment and customers is essential if a firm′s marketing is to be effective. Describes the two sources: primary, e.g. salespeople and distributors; and secondary such as statistical research. Examines the development of the cheaper primary source through the use of sales force feedback instruments, incorporating call reports. Concludes that the effective use of the sales feedback mechanism can assist managerial strategic decisions.

Keywords

Citation

Grove, S.J., LaForge, M.C., Knowles, P.A. and Stone, L.H. (1992), "Improving Sales Call Reporting for Better Management Decisions", Journal of Business & Industrial Marketing, Vol. 7 No. 2, pp. 53-60. https://doi.org/10.1108/EUM0000000002763

Publisher

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MCB UP Ltd

Copyright © 1992, MCB UP Limited