This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002585. When citing the article, please cite: James D. Goodnow, Rustan Kosenko, (1990), “Strategies for Successful Penetration of The Japanese Market or How to Beat Japan at Its Own Game”, Journal of Consumer Marketing, Vol. 7 Iss: 4, pp. 15 - 23.
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