Implementing Expert Systems into Business‐to‐Business Marketing Practice
Journal of Business & Industrial Marketing
ISSN: 0885-8624
Article publication date: 1 February 1990
Abstract
Discusses artificial intelligence, particularly expert or knowledge systems, and its relevance for business‐to‐business marketing and marketing decision support systems. Enables the reader to understand the basic concepts of expert systems while providing more technical references, before discussing current and potential applications for decision support systems. Argues that expert systems will ultimately play a major role in such applications, developing over the next two decades. Includes appendices and a glossary of terms and definitions.
Keywords
Citation
Steinberg, M. and Plank, R.E. (1990), "Implementing Expert Systems into Business‐to‐Business Marketing Practice", Journal of Business & Industrial Marketing, Vol. 5 No. 2, pp. 15-26. https://doi.org/10.1108/EUM0000000002741
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited