How to Increase Organisational Innovation
Abstract
Discusses the reasons why companies innovate, and the methods employed to innovate successfully. Considers the factors which discourage innovation, the right people, rewards, environment, and organizational structure for innovation as well as the sources of creative ideas. Concludes that innovation is allowed by attention to the human needs of the innovator, rather than by force, and attending to these needs allows companies to enjoy growth and leadership in the markets they serve.
Keywords
Citation
Campbell, J. and Kleiner, B. (1991), "How to Increase Organisational Innovation", Work Study, Vol. 40 No. 5, pp. 6-9. https://doi.org/10.1108/EUM0000000002652
Download as .RISPublisher
:MCB UP Ltd
Copyright © 1991, MCB UP Limited
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