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How to Increase Organisational Innovation

Work Study

ISSN: 0043-8022

Article publication date: 1 May 1991

Abstract

Discusses the reasons why companies innovate, and the methods employed to innovate successfully. Considers the factors which discourage innovation, the right people, rewards, environment, and organizational structure for innovation as well as the sources of creative ideas. Concludes that innovation is allowed by attention to the human needs of the innovator, rather than by force, and attending to these needs allows companies to enjoy growth and leadership in the markets they serve.

Keywords

Citation

Campbell, J. and Kleiner, B.H. (1991), "How to Increase Organisational Innovation", Work Study, Vol. 40 No. 5, pp. 6-9. https://doi.org/10.1108/EUM0000000002652

Publisher

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MCB UP Ltd

Copyright © 1991, MCB UP Limited