Erratum

Abstract

This article has been withdrawn as it was published elsewhere and accidentally duplicated. The original article can be seen here: 10.1108/EUM0000000002514. When citing the article, please cite: Eugene Del Vecchio, (1990), “Market Research as a Continuous Process”, Journal of Services Marketing, Vol. 4 Iss: 3, pp. 13 - 19.

Citation

(1991), "Erratum", Journal of Consumer Marketing, Vol. 8 No. 1, pp. 53-59. https://doi.org/10.1108/EUM0000000002591