Developing Marketing Decision Support Systems Development for Service Companies
Alan J. Greco
(Associate Professor of Marketing in the School of Business Administration at Winthrop College in Rock Hill, South Carolina.)
Jack T. Hogue
(Associate Professor of Management Information Systems (MIS) in the College of Business of the University of North Carolina at Charlotte.)
242
Abstract
Discusses the findings of research into the development of marketing decision support systems. States that MDSS represents a break with traditional, more rigid management information systems development, offering a developmental approach. Offers a framework for MDSS development together with possible applications for such support systems, based on case study analysis.
Keywords
Citation
Greco, A.J. and Hogue, J.T. (1990), "Developing Marketing Decision Support Systems Development for Service Companies", Journal of Services Marketing, Vol. 4 No. 1, pp. 21-30. https://doi.org/10.1108/EUM0000000002501
Publisher
:MCB UP Ltd
Copyright © 1990, MCB UP Limited