Services Marketing: the Arabian Gulf Experience
M. Sami Kassem
(Professor of management in the College of Business Administration at the University of Toledo. He earned his B. Com. degree from Ain Shams University in Cairo, did graduate work at the University of Chicago, and earned his M.B.A. and Ph.D. degrees in management from New York University. Dr. Kassem has taught at several American and overseas universities.)
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Abstract
Aims to fill the gap in understanding about services marketing in the East. Uses an eclectic methodology in surveying services marketing in the Arabian Gulf, offering some East‐West comparison, including explanation for and implications of differences. Demonstrates that environmental constraints have great effects on services produced in a society, concluding that services mirror their society and its culture, history and socioeconomic circumstances.
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Citation
Sami Kassem, M. (1989), "Services Marketing: the Arabian Gulf Experience", Journal of Services Marketing, Vol. 3 No. 3, pp. 61-71. https://doi.org/10.1108/EUM0000000002494
Publisher
:MCB UP Ltd
Copyright © 1989, MCB UP Limited